Launching Sunrise
Hospital Digitally

Client Overview

Sunrise Hospital is a trusted healthcare provider with multiple branches in Kerala, including Erattupetta and Kulanada. While the hospital had built a solid reputation offline, they were completely absent online, making it hard to reach new patients and engage with their community. They approached Rinoware looking to establish a strong social media presence and showcase their services digitally.

The Problem

Before working with Rinoware, Sunrise Hospital faced several challenges:

• No social media presence – they had no Instagram, Facebook, or LinkedIn activity.
• Limited brand awareness beyond their local neighborhoods.
• Missed opportunities to connect with potential patients online.
• No data-driven approach to measure or optimize outreach efforts.

Essentially, the hospital was invisible to the online audience, limiting growth and engagement

Our Goals

Our main objectives were to help Sunrise Hospital:

• Build a strong social media presence from scratch.
• Increase awareness and visibility of the hospital and its services.
• Engage effectively with patients and the local community.
• Run targeted campaigns that deliver measurable results and a high ROI.
• Track performance and improve strategies through analytics.

Our Approach

To achieve these goals, we implemented a multi-step strategy:

• Social Media Setup & Branding: We established profiles on Instagram, Facebook, and LinkedIn, ensuring a consistent brand identity across all platforms.
• Content Creation: We crafted engaging, shareable content tailored to the hospital’s audience, including patient stories, health tips, and updates about services.
• Targeted Advertising: Using Meta and LinkedIn ads, we reached the right audience at the right time, maximizing visibility and engagement.
• Analytics & Optimization: Every post and campaign was tracked using analytics. This allowed us to continually improve content performance, ad targeting, and audience engagement.
• Community Building: We focused on creating an interactive social media community, responding to queries, and fostering conversations to build trust.

Key Features / Highlights

• Creative and viral content that resonates with the audience
• Targeted ad campaigns for higher reach and engagement
• Regular tracking and reporting for data-driven decisions
• Consistent online branding across all platforms
• Active audience engagement to strengthen community trust

The Outcome

The results of our collaboration with Sunrise Hospital were remarkable:

• The hospital went from zero online presence to a strong digital identity.
• Brand awareness and visibility increased significantly across Kerala.
• Social media channels became a platform for patient engagement and community interaction.
• Targeted campaigns generated high ROI, making every marketing investment count.
• The hospital continues to benefit from ongoing growth and recognition online, positioning itself as a leading healthcare provider in the region.