Google Ads Case Study - Rinoware Digital Media

Client Overview

MasterCare Ltd is a multi-branch service provider in the UK, with a notable presence in Norwich. Despite their widespread operations, the company had no online presence and wanted to leverage digital marketing to reach more customers, increase awareness, and grow business locally. They partnered with Rinoware to create a strong digital footprint and drive measurable results.

The Problem

Before working with Rinoware, MasterCare Ltd faced several challenges:

Zero visibility online, making it hard for potential customers to find them.
Limited awareness even in key target areas like Norwich.
Difficulty in reaching the right local audience efficiently.
No structured strategy to track performance or optimize campaigns for better ROI.

Essentially, despite having multiple branches and a solid reputation offline, the brand was invisible in the digital space.

Our Goals

Our main objectives for MasterCare Ltd were:

Establish a digital presence from scratch.
Boost brand visibility and awareness among local audiences.
Generate high-quality leads through targeted campaigns.
Use hyper-local targeting to ensure the right people in the right locations see the campaigns.
Achieve a measurable and high ROI from online advertising.

Our Approach

To achieve these goals, we implemented a strategic and data-driven approach:

Google Ads Campaigns: Launched highly targeted campaigns focusing on local areas, particularly Norwich, to ensure the brand reached the right audience.
Hyper-Local Targeting: Optimized campaigns to reach customers near each branch, improving relevance and conversion rates.
Analytics & Optimization: Tracked performance metrics in real time, tweaking ad strategies, targeting, and bidding to maximize ROI.
Consistent Messaging: Created campaigns with strong, clear messaging that enhanced brand recognition and engagement locally.

Key Features / Highlights

Hyper-local targeting to reach specific communities
Google Ads campaigns optimized for high conversions
Data-driven tracking and continuous campaign optimization
Consistent brand messaging for strong visibility
Strategic planning for sustainable online growth

The Outcome

MasterCare Ltd went from zero online presence to strong digital visibility.
Achieved wide brand awareness in target areas like Norwich.
Generated high ROI through smart campaign targeting and strategy.
Built a digital foundation that continues to support customer engagement and business growth locally.

Frequently Asked Questions

Discover how Rinoware helps businesses grow and what sets us apart.

✦ What is Google Ads, and how does it work?

Google Ads is a paid online advertising platform where you can show your business to people searching for your products or services on Google. You pay only when someone clicks on your ad, making it cost-effective for beginners.

✦ What type of Google Ads campaign should I start with?

Beginners should start with a “Search Campaign,” where your ads appear on Google’s search results. It’s simple to manage and great for generating leads or website traffic.

✦ How much should I spend on my first campaign?

Start small—₹500 to ₹1,000 per day is enough to test what works. Once you know which keywords and ads perform best, slowly increase your budget for better results.

✦ What makes a Google ad effective?

A good ad includes a clear headline, strong call to action, and relevant keywords. Make sure your ad matches what people are searching for, and link it to a simple landing page.

✦ How do I find the right keywords for my ads?

Use Google’s Keyword Planner. Focus on specific phrases your customers would type (like “digital marketing course in Delhi”) instead of broad terms such as “marketing.” This helps attract people ready to take action.

✦ What is a good click-through rate (CTR)?

A CTR between 3% and 5% is solid for beginners. It shows that your ads and keywords are relevant to what searchers want.

✦ How do I know if my campaign is working?

Check metrics like clicks, impressions, cost per click (CPC), and conversions inside your Google Ads dashboard. If you’re getting leads or calls at a low cost, your campaign is performing well.

✦ Should I use Google’s automated Smart Campaigns?

Yes, Smart Campaigns are beginner-friendly and use Google’s machine learning to handle targeting and bidding. You just set your goal (like getting leads or calls), and Google does the rest.

✦ How can I improve my ad performance over time?

Try A/B testing—run two versions of your ad with slight differences. Change one thing at a time (such as your headline or CTA) to see what works better.

✦ What common mistakes should beginners avoid?

Avoid using too many keywords, forgetting to set a budget limit, or linking ads to your homepage instead of a focused landing page. Small changes like these can greatly improve results.

Google Ad Campaigns
That Drive Results

Client Overview

The Problem

Our Goals

Our Approach

Key Features / Highlights

The Outcome

100+

300+

50+

1000+

Frequently Asked Questions

Ready to Lead in the Digital World?

Google Ad Campaigns That Drive Results

Client Overview

The Problem

Our Goals

Our Approach

Key Features / Highlights

The Outcome

100+

300+

50+

1000+

Frequently Asked Questions

Ready to Lead in the Digital World?

Google Ad Campaigns
That Drive Results