100+ Leads Case Study - Rinoware Digital Media

Client Overview

Rinoware partnered with top engineering colleges in Kerala, including Mangalam College of Engineering, TOMS College Mattakkara, and KITS College, to help them connect with students online. While these colleges were well-known locally, they wanted to strengthen their digital presence, attract more prospective students, and build a lasting brand identity online.

The Problem

Before working with Rinoware, the colleges faced several challenges:

Limited or no online visibility on social media platforms.
Difficulty in reaching their target audience of prospective students and parents.
Low engagement, resulting in fewer inquiries and applications.
No structured digital marketing strategy, making it hard to measure results or optimize campaigns.

Essentially, despite having excellent educational offerings, the colleges were not reaching their full potential online.

Our Goals

Our main objectives were:

Build a strong and consistent social media presence from scratch.
Generate high-quality leads of prospective students.
Boost brand awareness and visibility among the right audience.
Deliver measurable results and high ROI through targeted campaigns.

Our Approach

To achieve these goals, we implemented a strategic, multi-step approach:

Social Media Setup & Branding: Created professional and consistent profiles on Instagram, Meta, and LinkedIn.
Content Creation: Developed engaging and shareable content, including campus highlights, student achievements, program details, and interactive posts.
Targeted Advertising: Ran precision-targeted ads to reach prospective students and their families.
Analytics & Optimization: Tracked every post and campaign, using data insights to optimize performance and engagement.
Community Engagement: Encouraged conversations, addressed queries, and built trust with prospective students online.

Key Features / Highlights

Creative and viral content tailored to the student audience
Targeted Meta and LinkedIn ad campaigns
Data-driven analytics for continuous optimization
Lead generation strategies to attract prospective students
Consistent and professional online branding across platforms

The Outcome

Generated over 200 leads in just 2 months across the colleges.
Achieved strong brand visibility and awareness among prospective students.
Strengthened the colleges’ online reputation and credibility.
Delivered high ROI through smart ad targeting and optimized campaigns.
Established a lasting digital presence that continues to support enrollment efforts and student engagement.

Frequently Asked Questions

Discover how Rinoware helps businesses grow and what sets us apart.

✦ What Meta platforms are best for rapid lead generation?

Facebook and Instagram provide the optimal reach and targeting options for generating high-quality leads quickly, using ad formats like Lead Ads and Instant Forms.

✦ What budget should I allocate to reach 100+ leads in 6 weeks?

The budget depends on your industry and audience, but starting with a daily spend of ₹500–₹2,000 ensures enough reach and data to optimize your campaigns for lead generation.

✦ What type of ads convert best for leads on Meta?

Lead Ads, which allow users to submit their information without leaving Facebook or Instagram, typically yield higher conversion rates. Carousel ads and video ads also perform well when they capture attention and communicate value.

✦ How do I target the right audience for my business on Meta?

Use Meta's detailed targeting options: Custom Audiences (based on website visitors or current customers), Lookalike Audiences (targeting similar users), Interest, demographic, and behavioral filters to narrow down prospects.

✦ How can I optimize my lead ad forms for better conversions?

Keep forms short and ask only essential information (like name, email, phone). Use compelling headlines and clear calls to action to encourage signups.

✦ How often should I monitor and adjust my campaigns?

Check campaign performance daily for the first week. Tweak targeting, ad creatives, and bidding based on which ads generate the highest quality leads and best cost-per-lead.

✦ What creative elements boost lead generation on Meta?

Eye-catching images or videos, concise copy, and strong value propositions are key. Use social proof (such as testimonials or previous results) to build trust quickly.

✦ Is retargeting important in lead generation?

Yes. Retarget users who engaged with your ads or visited your landing page but didn't complete the form, using reminder ads and special offers.

✦ How do I track and follow up with new leads?

Integrate Meta Lead Ads with a CRM or automation tool. Follow up promptly—ideally within 24 hours—to maximize conversion rates.

✦ What are common mistakes to avoid when using Meta for lead generation?

Avoid broad targeting, overly long forms, generic ad creative, and slow responses to new leads. These all decrease conversion rates.

100 Plus Leads in just
One and Half Months

Client Overview

The Problem

Our Goals

Our Approach

Key Features / Highlights

The Outcome

100+

300+

50+

1000+

Frequently Asked Questions

Ready to Lead in the Digital World?

100 Plus Leads in just One and Half Months

Client Overview

The Problem

Our Goals

Our Approach

Key Features / Highlights

The Outcome

100+

300+

50+

1000+

Frequently Asked Questions

Ready to Lead in the Digital World?

100 Plus Leads in just
One and Half Months